
Wing It On! Debuts in Carol Stream: A Culinary Celebration
In March, Wing It On!, the award-winning chicken wings restaurant, will open its newest location at 333 S. Schmale Road in Carol Stream, marking a significant milestone for both the brand and local food enthusiasts. This establishment is poised to be a go-to destination for fans of spicy, flavorful wings, particularly as it arrives just in time for the March Madness college basketball season.
From Award-Winning Origins to Local Franchise Success
Wing It On! is no stranger to accolades, having snagged multiple first-place awards at the National Buffalo Wing Festival in Buffalo, New York—home to the original Buffalo wings. Co-founder Matt Ensero originally started this gastronomic journey in Waterbury, Connecticut, driven by a sincere desire to enhance the home football viewing experience with stellar wings. This brand's commitment to quality and taste is reflected in its extensive offering of over 20 sauces and rubs, including the fan-favorite "Wings of Prey," which secured top honors in 2024 for its extra-hot profile.
A Strategic Expansion Plan: Wing It On! in Illinois
This Carol Stream location follows Wing It On!'s successful entry into the Midwest market with its Lombard branch, inaugurated in July 2024. Franchise partner Dhruv Patel expressed optimism about the Carol Stream site, believing it's a “pretty good area.” This sentiment is echoed by Craveworthy Brands CEO Gregg Majewski, who sees significant growth potential in Illinois, a pivotal state for their expansion strategy.
Community and Culinary Enrichment
Wing It On! aims to provide more than sumptuous wings; it aspires to foster a sense of community. The restaurant’s design, retrofitted from the former Beverly’s Cafe, accommodates dining for about 20 to 25 guests, with plans for expansion as demand dictates. This intimate setting reinforces a local ambiance, encouraging patrons to connect over shared meals and sports events.
Supporting Local Entrepreneurs: The Franchising Model
The franchise model has attracted not only seasoned restaurateurs but also diverse entrepreneurs, including military veterans. The brand's robust operational framework allows new franchise partners to thrive in the booming wing segment, leveraging a tech-forward approach with mobile ordering and digital engagement strategies. It is this model that positions Wing It On! as a viable community player while building a network of successful franchise partners.
Why Wing It On! Matters for Carol Stream
As the local community welcomes Wing It On!, this establishment provides an exciting epilogue to the story of gastronomic diversity in Carol Stream. The restaurant offers more than just food; it serves as a communal space where residents can indulge in their love for wings, making it an intrinsic part of the local culture and dining scene.
A Taste of What’s to Come
As opening day approaches, local residents can look forward to indulging in chicken wings accompanied by a lineup of delectable sides such as chicken tenders, loaded fries, and vibrant coleslaw. With an eye on enhancing customer experience, Wing It On! embodies innovation in menu offerings while fostering a sense of community that enhances its brand identity.
Call to Action
If you’re a fan of delicious chicken wings and community dining, mark your calendars for the grand opening in March. Join Wing It On! and experience the culinary creativity that has made it an award-winning destination for fans of Buffalo wings!
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